Outward Bound International: Summarized Strategic Plan: 2009 – 2013
Our Vision: To bring the Outward Bound experience and its benefits to as many people as possible in the world.
Our Mission: To promote and protect the good name of Outward Bound throughout the world, and to assist in the establishment, development and support of Outward Bound Centers able to provide safe, high quality programs that fulfill the Mission of Outward Bound.
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Goals |
Key Strategies |
Objective Measures |
| Core Business |
1. Provide organizational governance. |
- Develop & maintain a dynamic & capable Board.
- Develop & maintain a clear Strategic Plan.
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- Rating of perceived effective governance increased by 15%.
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| 2. Protect and promote the Outward Bound brand. |
- Protect the OB Trademark worldwide
- Conduct and follow up on safety & quality reviews
- Manage licensing of new centers
- Promote the Outward Bound Brand
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- No infringements worldwide
- Reviews every 2-year
- Support & review every year
- Maintain high profile website
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| 3. Provide support to Outward Bound Centers. |
- Foster free communication & collaboration.
- Identify & address the needs of OB Centers.
- Strengthen product quality & innovation.
- Take action if Centers don’t meet OB standards.
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- E-news, Wiki & Journal
- Annual survey
- Quality process at all centers
- Non-compliance protocol used
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| 4. Develop resources to sustain the organization. |
- Be financially robust with a solid and diverse funding base.
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- Centers fees cover core costs
- Endowment growth to $1M
- Surplus of 2% p.a.
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| 5. Provide required administration & staffing. |
- Provide administrative support for effective functioning of Board and organization.
- Remain efficient in using OBI financial resources.
- Have competent operational staff & volunteers.
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- Support provided to meet all OBI requirements.
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| Growth |
6. Establish Outward Bound in new countries. |
- Identify start up criteria and suitable countries.
- Document appropriate business models.
- Priorities countries for development.
- Locate qualified leaders & willing organizations.
- Determine the initial & ongoing funding required.
- Support local initiatives to raise funds.
- Promote & support the establishment of new Centers.
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- Five current Provisional License Centers fully licensed
- Minimum of four other Centers established in new countries or regions
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| 7. Strengthen existing Outward Bound Centers. |
- Document appropriate business models.
- Identify Centers with a commitment to growth.
- Support local initiatives to raise funding needed
- Promote & support sound business models.
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- Assist willing Centers to increase business volume 50%
- Student days from current Centers increase by 15%
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Mission & Philosophy